:root {
  --black: #050505;
  --copy: #262626;
  --muted: #686868;
  --line: #e5e5e5;
  --soft: #f1f2f5;
  --cyan: #00b4ef;
  --pink: #f73a5c;
  --red: #f70f39;
  --wine: #971267;
  --purple: #4a148c;
  --gradient: linear-gradient(90deg, #f73a5c 0%, #f70f39 30%, #bd1155 52%, #971267 72%, #4a148c 100%);
  --shadow: 0 18px 44px rgba(0, 0, 0, .16);
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 112px; }
body {
  margin: 0;
  color: var(--black);
  background: #fff;
  font-family: "Helvetica Neue", Arial, sans-serif;
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
}
body.menu-open, body.modal-open { overflow: hidden; }
a { color: inherit; text-decoration: none; }
img { display: block; max-width: 100%; }
.site-header {
  position: sticky;
  top: 0;
  z-index: 30;
  background: #fff;
  box-shadow: 0 5px 18px rgba(0, 0, 0, .1);
}
.topbar { color: #fff; background: #171717; }
.topbar-inner, .nav, .container, .hero-inner {
  width: min(1130px, calc(100% - 36px));
  margin: 0 auto;
}
.topbar-inner {
  display: flex;
  justify-content: flex-end;
  gap: 0;
  min-height: 34px;
  align-items: center;
  font-size: 11px;
  font-weight: 800;
  text-transform: uppercase;
}
.topbar-inner a {
  position: relative;
  padding: 9px 15px;
  color: rgba(255,255,255,.78);
  transition: color .18s ease, background .18s ease;
}
.topbar-inner a + a { border-left: 1px solid rgba(255,255,255,.16); }
.topbar-inner a:hover,
.topbar-inner a:focus-visible { color: #fff; background: rgba(255,255,255,.08); }
.nav-links a:hover { color: var(--wine); }
.nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  min-height: 78px;
  gap: 26px;
}
.brand img { width: 214px; height: auto; }
.nav-links {
  display: flex;
  align-items: center;
  justify-content: flex-end;
  flex: 1;
  gap: 3px;
}
.nav-links a {
  position: relative;
  padding: 14px 12px;
  font-size: 12px;
  line-height: 15px;
  font-weight: 800;
}
.nav-links > a:not(.demo-link)::after,
.nav-item > a::after {
  position: absolute;
  right: 12px;
  bottom: 4px;
  left: 12px;
  height: 3px;
  background: var(--gradient);
  content: "";
  transform: scaleX(0);
  transform-origin: center;
  transition: transform .2s ease;
}
.nav-links > a:not(.demo-link):hover::after,
.nav-item > a:hover::after,
.nav-links [data-nav-link].is-active::after { transform: scaleX(1); }
.nav-links [data-nav-link].is-active { color: var(--wine); }
.nav-item { position: relative; }
.mega-menu {
  position: absolute;
  top: 100%;
  left: 50%;
  display: none;
  width: 720px;
  max-width: calc(100vw - 48px);
  padding: 24px;
  background: #fff;
  box-shadow: 0 2px 18px rgba(0, 0, 0, .18);
  transform: translateX(-50%);
}
.nav-item:hover .mega-menu,
.nav-item:focus-within .mega-menu {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 18px;
}
.mega-card {
  padding: 16px;
  border-left: 5px solid var(--wine);
}
.mega-card strong {
  display: block;
  margin-bottom: 8px;
  font-size: 15px;
}
.mega-card span {
  display: block;
  color: var(--muted);
  font-size: 13px;
  line-height: 1.35;
}
.nav-links .demo-link {
  margin-left: 10px;
  color: #fff;
  background: linear-gradient(105deg, var(--wine), #bd1155);
  border-radius: 10px 0 10px 0;
  box-shadow: 0 7px 16px rgba(151, 18, 103, .2);
  text-transform: uppercase;
  letter-spacing: 1px;
  transition: color .18s ease, box-shadow .18s ease, transform .18s ease, filter .18s ease;
}
.nav-links .demo-link:hover,
.nav-links .demo-link:focus-visible {
  color: #fff;
  box-shadow: 0 10px 22px rgba(151, 18, 103, .32);
  filter: brightness(1.08);
  transform: translateY(-2px);
}
.nav-links .demo-link:focus-visible {
  outline: 3px solid rgba(247, 58, 92, .28);
  outline-offset: 3px;
}
.nav-links .demo-link:active {
  box-shadow: 0 5px 12px rgba(151, 18, 103, .24);
  transform: translateY(0);
}
.menu-button {
  display: none;
  width: 44px;
  height: 44px;
  border: 1px solid var(--line);
  border-radius: 10px 0 10px 0;
  background: #fff;
}
.menu-button span, .menu-button::before, .menu-button::after {
  display: block;
  width: 19px;
  height: 2px;
  margin: 4px auto;
  background: #000;
  content: "";
}
.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 42px;
  padding: 13px 18px;
  border: 2px solid transparent;
  border-radius: 10px 0 10px 0;
  background: var(--wine);
  color: #fff;
  font-size: 12px;
  font-weight: 800;
  letter-spacing: 1px;
  text-transform: uppercase;
  cursor: pointer;
  box-shadow: 0 2px 8px rgba(0, 0, 0, .18);
}
.button.secondary { color: #000; border-color: #000; background: #fff; box-shadow: none; }
.button.white { color: #000; background: #fff; }
.hero {
  position: relative;
  overflow: hidden;
  min-height: 600px;
  background-image: url("/assets/hero-analytics-2026.jpg");
  background-repeat: no-repeat;
  background-position: center right;
  background-size: cover;
}
.hero::after {
  position: absolute;
  inset: 0;
  background: linear-gradient(90deg, rgba(255,255,255,.97) 0%, rgba(255,255,255,.88) 34%, rgba(255,255,255,.18) 68%, rgba(255,255,255,0) 100%);
  content: "";
}
.hero-inner {
  position: relative;
  z-index: 1;
  padding: 86px 0 74px;
}
.hero-copy { max-width: 560px; }
.eyebrow, .breadcrumb {
  color: var(--wine);
  font-size: 13px;
  font-weight: 900;
  letter-spacing: .1em;
  text-transform: uppercase;
}
.separator {
  width: 64px;
  height: 5px;
  margin: 20px 0 24px;
  background: var(--gradient);
}
h1, h2, h3, p { margin-top: 0; }
h1, h2, .headline { font-weight: 800; line-height: 1.05; letter-spacing: -.03em; }
h1 { max-width: 780px; margin-bottom: 20px; font-size: clamp(48px, 6.7vw, 88px); }
h2 { font-size: clamp(34px, 4.2vw, 58px); }
.lead { max-width: 620px; color: var(--copy); font-size: clamp(19px, 2.1vw, 24px); }
.hero-actions { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 30px; }
.section { padding: 82px 0; }
.product-overview {
  padding: 46px 0 50px;
  border-bottom: 5px solid var(--wine);
  background: #fff;
  scroll-margin-top: 108px;
}
.product-overview h2 {
  max-width: 1040px;
  margin-bottom: 30px;
  font-size: clamp(32px, 3.3vw, 44px);
}
.product-overview-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 26px 54px;
}
.product-overview-item {
  display: grid;
  grid-template-columns: 92px minmax(0, 1fr);
  gap: 18px;
  align-items: start;
}
.product-monogram {
  font-size: 60px;
  font-weight: 800;
  line-height: .9;
}
.product-overview-ot .product-monogram { color: var(--red); }
.product-overview-bi .product-monogram { color: var(--wine); }
.product-overview-rm .product-monogram { color: var(--purple); }
.product-overview-item h3 {
  margin-bottom: 8px;
  font-size: clamp(24px, 2vw, 30px);
  line-height: 1.05;
}
.product-overview-item p {
  margin-bottom: 0;
  color: var(--copy);
  font-size: 16px;
  line-height: 1.42;
}
.product-overview-item a {
  display: inline-flex;
  gap: 8px;
  align-items: center;
  margin-top: 8px;
  font-size: 13px;
  font-weight: 900;
  letter-spacing: 1px;
  text-transform: uppercase;
}
.product-overview-item a span {
  font-size: 29px;
  font-weight: 500;
  line-height: .6;
  transition: transform .2s ease;
}
.product-overview-item a:hover { color: var(--wine); }
.product-overview-item a:hover span { transform: translateX(4px); }
.product-selector {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 28px;
  align-items: center;
  text-align: center;
}
.experience-stage {
  position: relative;
  overflow: hidden;
  scroll-margin-top: 108px;
  min-height: clamp(430px, 39vw, 520px);
  padding: 0;
  background-image: linear-gradient(90deg, rgba(255,255,255,.98) 0%, rgba(255,255,255,.94) 35%, rgba(255,255,255,.24) 54%, rgba(255,255,255,.02) 100%), url("/assets/hero-revenue-2026.jpg");
  background-size: auto 100%, cover;
  background-position: center right;
}
.experience-inner {
  display: grid;
  grid-template-columns: minmax(350px, 43%) minmax(430px, 57%);
  gap: 16px;
  align-items: center;
  min-height: clamp(430px, 39vw, 520px);
}
.product-wheel {
  position: relative;
  width: min(420px, 100%);
  aspect-ratio: 420 / 423;
}
.wheel-logo {
  position: absolute;
  left: 15.952%;
  top: 16.312%;
  width: 67.857%;
  height: auto;
  z-index: 4;
  pointer-events: none;
}
.wheel-link {
  position: absolute;
  display: block;
  border: 0;
  background: transparent;
  cursor: pointer;
  z-index: 3;
}
.wheel-link img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: fill;
  transition: opacity .22s ease, filter .22s ease, transform .22s ease;
}
.wheel-link .active-img,
.wheel-link.is-active .idle-img,
.wheel-link:hover .idle-img {
  opacity: 0;
}
.wheel-link.is-active .active-img,
.wheel-link:hover .active-img {
  opacity: 1;
  filter: drop-shadow(0 14px 20px rgba(151,18,103,.16));
}
.wheel-link:hover img,
.wheel-link:focus-visible img { transform: scale(1.018); }
.wheel-link.op { left: 0; top: 0; width: 49.524%; aspect-ratio: 208 / 315; }
.wheel-link.bi { left: 50.714%; top: 0; width: 49.286%; aspect-ratio: 207 / 315; }
.wheel-link.rm { left: 6.905%; top: 67.849%; width: 86.429%; aspect-ratio: 363 / 136; z-index: 5; }
.experience-card {
  justify-self: end;
  width: min(710px, 100%);
  padding: clamp(18px, 2vw, 24px);
  border-radius: 8px;
  background: rgba(82, 82, 82, .58);
  backdrop-filter: blur(2px);
  color: #fff;
  font-size: clamp(18px, 1.6vw, 23px);
  line-height: 1.45;
  box-shadow: 0 18px 34px rgba(0,0,0,.16);
  transition: transform .28s ease, opacity .28s ease;
}
.experience-card.is-changing { opacity: .55; transform: translateY(8px); }
.case-carousel {
  position: relative;
  overflow: hidden;
  color: #fff;
  background: #cad8d5 url("/assets/case-fastfood-bg.jpg") center / cover no-repeat;
}
.case-carousel::before {
  position: absolute;
  inset: 0;
  background: radial-gradient(circle at 50% 52%, rgba(255,255,255,.05), rgba(26,40,42,.22) 58%, rgba(13,20,22,.28));
  content: "";
}
.case-track {
  position: relative;
  min-height: clamp(560px, 55vw, 720px);
}
.case-slide {
  position: absolute;
  inset: 0;
  display: grid;
  place-items: center;
  padding: 60px 70px 92px;
  opacity: 0;
  pointer-events: none;
  transform: translateX(9%) scale(.985);
  transition: opacity .52s ease, transform .52s cubic-bezier(.22, .61, .36, 1);
}
.case-slide.is-active {
  opacity: 1;
  pointer-events: auto;
  transform: translateX(0) scale(1);
}
.case-slide.from-left,
.case-slide.to-left { transform: translateX(-9%) scale(.985); }
.case-slide.from-right,
.case-slide.to-right { transform: translateX(9%) scale(.985); }
.case-orbit {
  position: relative;
  width: min(900px, calc(100vw - 90px));
  aspect-ratio: 1 / .72;
  isolation: isolate;
}
.case-center {
  position: absolute;
  z-index: 4;
  left: 50%;
  top: 50%;
  width: 36%;
  transform: translate(-50%, -50%);
  filter: drop-shadow(0 22px 25px rgba(0,0,0,.2));
  animation: centerPulse 5s ease-in-out infinite;
}
.case-box {
  position: absolute;
  z-index: 3;
  width: 28%;
  filter: drop-shadow(0 16px 18px rgba(0,0,0,.18));
  transform: translateY(10px);
  opacity: .92;
  animation: floatBox 4.8s ease-in-out infinite;
}
.case-box.b1 { left: 2%; top: 4%; }
.case-box.b2 { left: 0; top: 34%; animation-delay: -.7s; }
.case-box.b3 { left: 12%; bottom: 0; animation-delay: -1.4s; }
.case-box.b4 { right: 12%; bottom: 0; animation-delay: -2.1s; }
.case-box.b5 { right: 0; top: 34%; animation-delay: -2.8s; }
.case-box.b6 { right: 2%; top: 4%; animation-delay: -3.5s; }
.case-caption {
  position: absolute;
  left: 50%;
  bottom: 28px;
  z-index: 4;
  transform: translateX(-50%);
  width: min(720px, calc(100% - 48px));
  padding: 18px 28px;
  background: rgba(31,31,31,.62);
  backdrop-filter: blur(2px);
  text-align: center;
  box-shadow: 0 16px 28px rgba(0,0,0,.12);
}
.case-caption h2 { margin-bottom: 4px; font-size: clamp(28px, 3.5vw, 48px); }
.case-caption p { margin-bottom: 0; color: rgba(255,255,255,.86); }
.case-controls {
  position: absolute;
  inset: 0;
  pointer-events: none;
}
.case-arrow {
  position: absolute;
  top: 50%;
  z-index: 5;
  display: grid;
  place-items: center;
  width: 46px;
  height: 46px;
  border: 0;
  border-radius: 50%;
  background: rgba(0,0,0,.62);
  color: #fff;
  font-size: 28px;
  line-height: 1;
  cursor: pointer;
  pointer-events: auto;
  transform: translateY(-50%);
  transition: background .18s ease, transform .18s ease;
}
.case-arrow:hover { background: var(--wine); transform: translateY(-50%) scale(1.08); }
.case-arrow.prev { left: 24px; }
.case-arrow.next { right: 24px; }
.case-dots {
  position: absolute;
  left: 50%;
  bottom: 18px;
  z-index: 6;
  display: flex;
  gap: 9px;
  pointer-events: auto;
  transform: translateX(-50%);
}
.case-dot {
  width: 34px;
  height: 12px;
  border: 1px solid #fff;
  border-radius: 999px;
  background: transparent;
  cursor: pointer;
  transition: width .18s ease, background .18s ease;
}
.case-dot.is-active { width: 52px; background: #fff; }
@keyframes floatBox {
  0%, 100% { transform: translateY(8px); }
  50% { transform: translateY(-8px); }
}
@keyframes centerPulse {
  0%, 100% { transform: translate(-50%, -50%) scale(1); }
  50% { transform: translate(-50%, -50%) scale(1.035); }
}
.bars i:nth-child(1) { height: 44%; }
.bars i:nth-child(2) { height: 72%; }
.bars i:nth-child(3) { height: 51%; }
.bars i:nth-child(4) { height: 86%; }
.bars i:nth-child(5) { height: 63%; }
.bars i:nth-child(6) { height: 94%; }
.bars i:nth-child(7) { height: 58%; }
.bars i:nth-child(8) { height: 76%; }
.bars i:nth-child(9) { height: 88%; }
.bars i:nth-child(10) { height: 69%; }
.bars i:nth-child(11) { height: 97%; }
.bars i:nth-child(12) { height: 82%; }
.product-selector a,
.product-selector div {
  display: grid;
  gap: 12px;
  justify-items: center;
  font-size: 13px;
  font-weight: 900;
  letter-spacing: .08em;
  text-transform: uppercase;
}
.product-selector img {
  max-height: 136px;
  width: auto;
}
.why-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 18px;
}
.why-card {
  position: relative;
  min-height: 238px;
  overflow: hidden;
  padding: 28px 24px 26px;
  border: 1px solid rgba(0,0,0,.06);
  border-radius: 8px;
  background: #fff;
  box-shadow: 0 12px 28px rgba(0, 0, 0, .07);
  transition: transform .2s ease, box-shadow .2s ease, border-color .2s ease;
}
.why-card::before {
  position: absolute;
  inset: 0 0 auto;
  height: 5px;
  background: var(--gradient);
  content: "";
}
.why-card:hover {
  border-color: rgba(151,18,103,.24);
  box-shadow: 0 20px 36px rgba(0, 0, 0, .12);
  transform: translateY(-5px);
}
.why-card img {
  width: 32px;
  height: 32px;
  margin-bottom: 20px;
  filter: invert(13%) sepia(79%) saturate(3296%) hue-rotate(309deg) brightness(77%) contrast(97%);
}
.why-card h3 {
  margin-bottom: 10px;
  color: var(--wine);
  font-size: 18px;
  line-height: 1.16;
}
.why-card p {
  color: var(--muted);
  font-size: 15px;
}
.section.gray { background: #e9ecef; }
.section.black { color: #fff; background: #000; }
.section.gradient { color: #fff; background: linear-gradient(135deg, #b04d8e, #7a4fa8); }
.future-section {
  padding: 68px 0;
  color: #fff;
  background:
    linear-gradient(90deg, rgba(0,0,0,.86), rgba(38,38,38,.78) 46%, rgba(151,18,103,.62)),
    url("/assets/dashboard-commerce-2026.jpg") center / cover no-repeat;
}
.future-panel {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  gap: 32px;
  align-items: end;
}
.future-panel h2 { max-width: 860px; }
.future-panel p:not(.eyebrow) {
  max-width: 680px;
  margin-bottom: 0;
  color: rgba(255,255,255,.82);
  font-size: 19px;
}
.future-section .stats-strip {
  border: 1px solid rgba(255,255,255,.22);
  background: rgba(255,255,255,.12);
}
.future-section .stat {
  position: relative;
  overflow: hidden;
  min-height: 138px;
  background: rgba(255,255,255,.1);
}
.future-section .stat::after {
  position: absolute;
  inset: auto 22px 18px 22px;
  height: 4px;
  background: var(--gradient);
  content: "";
}
.case-page-title {
  padding: 34px 0 24px;
  background: linear-gradient(90deg, rgba(255,255,255,.98), rgba(255,255,255,.78)), url("/assets/casos-exito.jpg") center / cover no-repeat;
}
.case-page-title .breadcrumb { margin-bottom: 12px; }
.case-page-title .eyebrow { margin-bottom: 8px; }
.case-page-title h1 {
  max-width: 780px;
  margin-bottom: 0;
  font-size: clamp(38px, 4.5vw, 64px);
}
.case-study-section {
  padding: 58px 0 76px;
  background: #f2f3f5;
}
.case-study-topline {
  display: flex;
  justify-content: space-between;
  gap: 36px;
  align-items: end;
  margin-bottom: 34px;
}
.case-study-topline .eyebrow { margin-bottom: 8px; }
.case-study-topline h2 { margin-bottom: 0; font-size: clamp(32px, 3.6vw, 48px); }
.case-tabs {
  display: inline-grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  flex: 0 0 390px;
  padding: 4px;
  border: 1px solid #d5d7dc;
  background: #fff;
}
.case-tab {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 10px;
  min-height: 48px;
  padding: 10px 18px;
  border: 0;
  background: transparent;
  color: var(--copy);
  font: inherit;
  font-size: 14px;
  font-weight: 800;
  cursor: pointer;
  transition: color .2s ease, background .2s ease;
}
.case-tab img { width: 22px; height: 22px; }
.case-tab.is-active { color: #fff; background: #171717; }
.case-tab.is-active img { filter: brightness(0) invert(1); }
.case-tab:focus-visible { outline: 3px solid rgba(151,18,103,.3); outline-offset: 2px; }
.case-study-panel { animation: casePanelIn .34s ease both; }
.case-study-panel[hidden] { display: none; }
.case-study-summary {
  display: grid;
  grid-template-columns: minmax(0, 1fr) 250px;
  gap: 48px;
  align-items: center;
  padding: 30px 0;
  border-top: 1px solid #cfd1d5;
  border-bottom: 1px solid #cfd1d5;
}
.case-study-summary h2 { margin-bottom: 10px; font-size: clamp(36px, 4vw, 54px); }
.case-study-summary p:not(.eyebrow) { max-width: 680px; margin-bottom: 0; color: var(--muted); font-size: 18px; }
.case-period {
  padding-left: 28px;
  border-left: 4px solid var(--wine);
}
.case-period span,
.case-period small { display: block; color: var(--muted); font-size: 12px; font-weight: 800; text-transform: uppercase; }
.case-period strong { display: block; margin: 3px 0; font-size: 27px; line-height: 1.1; }
.case-findings {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 16px;
  margin-top: 26px;
}
.case-finding {
  display: grid;
  grid-template-columns: 40px minmax(0, 1fr);
  gap: 16px;
  min-height: 188px;
  padding: 22px;
  border-top: 3px solid var(--wine);
  background: #fff;
  box-shadow: 0 8px 20px rgba(0,0,0,.07);
  transition: transform .2s ease, box-shadow .2s ease;
}
.case-finding:hover { transform: translateY(-3px); box-shadow: 0 14px 28px rgba(0,0,0,.11); }
.case-finding > img {
  width: 32px;
  height: 32px;
  filter: invert(13%) sepia(79%) saturate(3296%) hue-rotate(309deg) brightness(77%) contrast(97%);
}
.case-finding-label {
  display: block;
  margin-bottom: 7px;
  color: var(--wine);
  font-size: 11px;
  font-weight: 900;
  text-transform: uppercase;
}
.case-metric {
  display: block;
  margin-bottom: 4px;
  color: var(--purple);
  font-size: 34px;
  line-height: 1;
}
.case-finding h3 { margin-bottom: 7px; font-size: 20px; line-height: 1.15; }
.case-finding p { margin-bottom: 0; color: var(--muted); font-size: 14px; line-height: 1.42; }
@keyframes casePanelIn {
  from { opacity: 0; transform: translateY(10px); }
  to { opacity: 1; transform: translateY(0); }
}
@media (prefers-reduced-motion: reduce) {
  .product-card,
  .product-card img { transition: none; }
  .product-card img,
  .product-card:hover img { transform: scale(1.08); }
}
.section-head {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(280px, 420px);
  gap: 40px;
  align-items: end;
  margin-bottom: 34px;
}
.section-head p { color: var(--muted); font-size: 18px; }
.section.black .section-head p, .section.gradient p { color: rgba(255, 255, 255, .82); }
.product-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 26px;
}
.solutions-section { background: #f3f4f6; }
.solutions-heading { margin-bottom: 38px; }
.solutions-heading .eyebrow { margin-bottom: 10px; }
.solutions-heading h2 { max-width: 720px; margin-bottom: 0; font-size: clamp(34px, 4vw, 52px); }
.product-card {
  position: relative;
  min-height: 520px;
  overflow: hidden;
  border-radius: 4px;
  background: #fff;
  box-shadow: var(--shadow);
  isolation: isolate;
  transition: transform .25s ease, box-shadow .25s ease;
}
.product-card:hover { transform: translateY(-6px); box-shadow: 0 24px 48px rgba(0,0,0,.2); }
.product-card::before {
  position: absolute;
  inset: 0;
  z-index: 1;
  background: linear-gradient(180deg, rgba(0,0,0,.03) 20%, rgba(0,0,0,.32) 64%, rgba(0,0,0,.72));
  content: "";
}
.product-card img {
  position: absolute;
  inset: -26px 0;
  width: 100%;
  height: calc(100% + 52px);
  min-height: 0;
  object-fit: cover;
  transform: translate3d(0, var(--parallax-y, 0), 0) scale(1.08);
  transition: transform .35s ease-out;
  will-change: transform;
}
.product-card:hover img { transform: translate3d(0, var(--parallax-y, 0), 0) scale(1.12); }
.product-card .content {
  position: absolute;
  z-index: 2;
  right: 16px;
  bottom: 16px;
  left: 16px;
  padding: 24px;
  border-top: 3px solid var(--pink);
  background: rgba(19,19,21,.68);
  backdrop-filter: blur(13px) saturate(120%);
  -webkit-backdrop-filter: blur(13px) saturate(120%);
  color: #fff;
}
.product-card:nth-child(2) .content { border-top-color: var(--wine); }
.product-card:nth-child(3) .content { border-top-color: var(--purple); }
.product-card h3 { margin-bottom: 9px; font-size: 28px; line-height: 1.04; }
.product-card p { margin-bottom: 0; color: rgba(255,255,255,.9); font-size: 15px; line-height: 1.42; }
.plus-link, .card-link {
  display: inline-flex;
  margin-top: 12px;
  font-size: 12px;
  font-weight: 900;
  letter-spacing: .08em;
  text-transform: uppercase;
}
.plus-link::before, .card-link::before { margin-right: 8px; color: var(--pink); content: "+"; }
.split {
  display: grid;
  grid-template-columns: minmax(0, .95fr) minmax(360px, .9fr);
  gap: 58px;
  align-items: center;
}
.feature-list { display: grid; gap: 14px; margin-top: 24px; }
.feature { display: grid; grid-template-columns: 20px 1fr; gap: 10px; align-items: start; }
.check { color: var(--red); font-weight: 900; }
.feature-list p, .article li {
  position: relative;
  margin: 0;
  padding-left: 22px;
  color: var(--copy);
}
.feature-list p::before, .article li::before {
  position: absolute;
  left: 0;
  color: var(--red);
  font-weight: 900;
  content: "+";
}
.media-frame { overflow: hidden; background: #fff; box-shadow: var(--shadow); }
.media-frame img { width: 100%; }
.media-caption { padding: 18px 22px; color: #555; font-size: 14px; font-weight: 800; }
.stats-strip {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1px;
  margin-top: 42px;
  background: rgba(255, 255, 255, .28);
}
.stat { padding: 24px; background: rgba(255, 255, 255, .12); }
.stat strong { display: block; font-size: 44px; line-height: 1; }
.stat span { font-size: 12px; font-weight: 900; letter-spacing: .08em; text-transform: uppercase; }
.industries-section {
  border-top: 1px solid var(--line);
  background: #f7f7f8;
}
.industries-section .section-head { margin-bottom: 34px; }
.industries-section .section-head h2 { margin-bottom: 0; }
.industries { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 12px; }
.industry {
  display: grid;
  grid-template-columns: 42px minmax(0, 1fr) 22px;
  gap: 14px;
  align-items: center;
  min-height: 108px;
  padding: 18px 16px;
  border: 1px solid #e2e2e5;
  border-radius: 6px;
  background: #fff;
  color: #252525;
  font-size: 16px;
  font-weight: 900;
  line-height: 1.2;
  box-shadow: 0 5px 14px rgba(0, 0, 0, .045);
  transition: border-color .2s ease, box-shadow .2s ease, transform .2s ease;
}
.industry img {
  width: 28px;
  height: 28px;
  filter: invert(13%) sepia(79%) saturate(3296%) hue-rotate(309deg) brightness(77%) contrast(97%);
}
.industry b {
  color: var(--red);
  font-size: 22px;
  font-weight: 500;
  transition: transform .2s ease;
}
.industry:hover,
.industry:focus-visible {
  border-color: rgba(151,18,103,.42);
  box-shadow: 0 12px 24px rgba(0, 0, 0, .09);
  transform: translateY(-3px);
}
.industry:hover b,
.industry:focus-visible b { transform: translateX(4px); }
.page-hero {
  min-height: 390px;
  padding: 78px 0;
  background-position: center right;
  background-size: cover;
}
.hero-operator { background-image: linear-gradient(90deg,rgba(255,255,255,.98),rgba(255,255,255,.88),rgba(255,255,255,.12)), url("/assets/hero-operator-2026.jpg"); }
.hero-bi { background-image: linear-gradient(90deg,rgba(255,255,255,.98),rgba(255,255,255,.86),rgba(255,255,255,.1)), url("/assets/hero-analytics-2026.jpg"); }
.hero-rm { background-image: linear-gradient(90deg,rgba(255,255,255,.98),rgba(255,255,255,.86),rgba(255,255,255,.1)), url("/assets/hero-revenue-2026.jpg"); }
.hero-company { background-image: linear-gradient(90deg,rgba(255,255,255,.98),rgba(255,255,255,.88),rgba(255,255,255,.14)), url("/assets/hero-analytics-2026.jpg"); }
.hero-cases { background-image: linear-gradient(90deg,rgba(255,255,255,.97),rgba(255,255,255,.86),rgba(255,255,255,.22)), url("/assets/casos-exito.jpg"); }
.hero-contact { background-image: linear-gradient(90deg,rgba(255,255,255,.97),rgba(255,255,255,.86),rgba(255,255,255,.22)), url("/assets/banner-v3.jpg"); }
.product-hero {
  position: relative;
  min-height: 530px;
  padding: 54px 0 74px;
  overflow: hidden;
  background-position: center right;
  background-size: cover;
}
.product-hero .container { position: relative; z-index: 1; }
.product-hero .breadcrumb { margin-bottom: 54px; }
.product-hero-copy { max-width: 650px; }
.product-code {
  display: block;
  margin-bottom: 12px;
  color: var(--wine);
  font-size: 56px;
  font-weight: 900;
  line-height: 1;
}
.product-hero-copy .eyebrow { margin-bottom: 12px; }
.product-hero-copy h1 {
  margin-bottom: 18px;
  font-size: 68px;
}
.product-hero-copy .lead {
  max-width: 580px;
  margin-bottom: 0;
  font-size: 21px;
}
.product-text-link {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 12px 2px;
  border-bottom: 2px solid rgba(0, 0, 0, .34);
  font-size: 13px;
  font-weight: 850;
  text-transform: uppercase;
  transition: border-color .18s ease, color .18s ease;
}
.product-text-link span { font-size: 18px; }
.product-text-link:hover,
.product-text-link:focus-visible { color: var(--wine); border-color: var(--wine); }
.product-signal-band { color: #fff; background: #171717; }
.product-signals {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
}
.product-signals > div {
  display: grid;
  grid-template-columns: 34px minmax(0, 1fr);
  gap: 14px;
  align-items: center;
  min-height: 90px;
  padding: 20px 28px;
  border-left: 1px solid rgba(255, 255, 255, .16);
}
.product-signals > div:last-child { border-right: 1px solid rgba(255, 255, 255, .16); }
.product-signals span { color: #f85a76; font-size: 12px; font-weight: 900; }
.product-signals strong { font-size: 16px; line-height: 1.25; }
.product-overview-section { overflow: hidden; }
.product-detail-split {
  display: grid;
  grid-template-columns: minmax(300px, .72fr) minmax(0, 1.28fr);
  gap: 64px;
  align-items: center;
}
.product-detail-copy h2 {
  max-width: 520px;
  margin: 14px 0 24px;
  font-size: 48px;
}
.product-lead { color: #454545; font-size: 19px; line-height: 1.65; }
.product-callout {
  margin: 26px 0 0;
  padding: 18px 0 18px 22px;
  border-left: 5px solid var(--wine);
  color: #202020;
  font-size: 17px;
  font-weight: 750;
}
.product-dashboard { position: relative; margin: 0; }
.product-dashboard img {
  width: 100%;
  aspect-ratio: 16 / 10;
  object-fit: cover;
  object-position: center top;
  box-shadow: 0 24px 54px rgba(0, 0, 0, .17);
}
.product-dashboard figcaption {
  position: absolute;
  right: 0;
  bottom: 0;
  max-width: 310px;
  padding: 13px 18px;
  color: #fff;
  background: rgba(23, 23, 23, .9);
  font-size: 13px;
}
.product-process-section { background: #f1f2f5; }
.product-section-head { margin-bottom: 46px; }
.product-section-head h2 { max-width: 660px; margin: 12px 0 0; font-size: 50px; }
.product-section-head > p { align-self: end; margin-bottom: 4px; color: #555; font-size: 17px; line-height: 1.65; }
.product-process-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  border-top: 1px solid #cfcfd2;
  border-bottom: 1px solid #cfcfd2;
}
.process-step {
  min-height: 244px;
  padding: 30px 34px 32px;
  border-left: 1px solid #cfcfd2;
}
.process-step:last-child { border-right: 1px solid #cfcfd2; }
.process-step span { color: var(--wine); font-size: 13px; font-weight: 900; }
.process-step h3 { margin: 34px 0 12px; font-size: 27px; }
.process-step p { margin-bottom: 0; color: #555; font-size: 16px; }
.product-benefits-heading { max-width: 760px; margin-bottom: 44px; }
.product-benefits-heading h2 { margin: 12px 0 0; font-size: 50px; }
.product-benefits-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 18px;
}
.product-benefit {
  min-height: 240px;
  padding: 30px;
  border: 1px solid #dedee1;
  border-top: 5px solid var(--wine);
  background: #fff;
  transition: border-color .2s ease, box-shadow .2s ease, transform .2s ease;
}
.product-benefit:hover {
  border-color: rgba(151, 18, 103, .34);
  box-shadow: 0 18px 36px rgba(0, 0, 0, .1);
  transform: translateY(-4px);
}
.product-benefit span { color: var(--wine); font-size: 13px; font-weight: 900; }
.product-benefit h3 { max-width: 430px; margin: 26px 0 12px; font-size: 23px; line-height: 1.2; }
.product-benefit p { margin-bottom: 0; color: #595959; font-size: 15px; line-height: 1.6; }
.product-cta-band { padding: 66px 0; color: #fff; background: linear-gradient(110deg, #171717 0%, #171717 44%, #7f1158 100%); }
.product-cta-inner { display: flex; align-items: center; justify-content: space-between; gap: 48px; }
.product-cta-inner > div { max-width: 760px; }
.product-cta-inner .eyebrow { margin-bottom: 10px; color: #ff6d86; }
.product-cta-inner h2 { margin-bottom: 12px; font-size: 43px; }
.product-cta-inner p:not(.eyebrow) { margin-bottom: 0; color: rgba(255,255,255,.76); }
.product-cta-inner .button { flex: 0 0 auto; }
.page-hero.hero-cases {
  min-height: 290px;
  padding: 42px 0 34px;
}
.page-hero.hero-cases .hero-copy { padding: 14px 0; }
.page-hero.hero-cases h1 {
  max-width: 660px;
  font-size: clamp(42px, 5vw, 66px);
}
.page-hero .hero-copy { padding: 28px 0; }
.content-grid {
  display: grid;
  grid-template-columns: minmax(0, .78fr) minmax(280px, .34fr);
  gap: 46px;
}
.article { font-size: 18px; }
.article h2 { margin-top: 42px; font-size: 36px; }
.article ul { margin: 0; padding: 0; list-style: none; }
.article p, .article li { color: #454545; }
.article li { margin-bottom: 10px; }
.sidebar { position: sticky; top: 122px; align-self: start; }
.panel { padding: 30px; background: #fff; box-shadow: var(--shadow); }
.modal {
  position: fixed;
  inset: 0;
  z-index: 60;
  display: none;
  align-items: center;
  justify-content: center;
  padding: 22px;
}
.modal.is-open { display: flex; }
.modal-backdrop {
  position: absolute;
  inset: 0;
  background: rgba(0, 0, 0, .56);
}
.modal-dialog {
  position: relative;
  z-index: 1;
  width: min(620px, 100%);
  max-height: calc(100vh - 44px);
  overflow: auto;
  background: #fff;
  box-shadow: var(--shadow);
}
.modal-header {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  padding: 22px 26px;
  border-bottom: 1px solid var(--line);
}
.modal-body { padding: 26px; }
.modal-close {
  width: 40px;
  height: 40px;
  border: 0;
  background: #000;
  color: #fff;
  font-size: 24px;
  cursor: pointer;
}
.access-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 12px;
  margin: 18px 0 24px;
}
.access-grid a {
  padding: 14px;
  border: 1px solid var(--line);
  font-weight: 900;
}
.form { display: grid; gap: 14px; }
.form-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 14px; }
.field { display: grid; gap: 7px; }
.field label { font-size: 12px; font-weight: 900; letter-spacing: .08em; text-transform: uppercase; }
.field input, .field select, .field textarea {
  width: 100%;
  min-height: 46px;
  padding: 11px 12px;
  border: 1px solid #d6d6d6;
  background: #fff;
  font: inherit;
}
.field textarea { min-height: 120px; resize: vertical; }
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.notice { padding: 14px 16px; color: #155724; border: 1px solid #bfe5ca; background: #edfaef; font-weight: 800; }
.site-footer { padding: 46px 0 28px; background: #e9ecef; }
.footer-grid { display: grid; grid-template-columns: 1.1fr repeat(3, .72fr); gap: 38px; }
.site-footer img { width: 180px; height: auto; margin-bottom: 18px; }
.site-footer h3, .site-footer h4 { margin-bottom: 12px; color: var(--purple); font-weight: 900; }
.site-footer a {
  display: block;
  position: relative;
  margin: 7px 0;
  padding-left: 15px;
  font-size: 12px;
  font-weight: 850;
  text-transform: uppercase;
}
.site-footer a::before { position: absolute; left: 0; color: #000; content: "+"; }
.site-footer a:hover { color: var(--red); }
.footer-bottom {
  display: flex;
  justify-content: space-between;
  gap: 20px;
  margin-top: 34px;
  padding-top: 20px;
  border-top: 1px solid #d2d2d2;
  color: #555;
  font-size: 13px;
}
@media (max-width: 940px) {
  html { scroll-padding-top: 74px; }
  .topbar { display: none; }
  .menu-button { display: block; }
  .nav-links {
    position: fixed;
    inset: 74px 0 auto 0;
    display: none;
    flex-direction: column;
    align-items: stretch;
    padding: 20px;
    background: #fff;
    box-shadow: 0 12px 26px rgba(0, 0, 0, .14);
  }
  .menu-open .nav-links { display: flex; }
  .nav-links a { padding: 14px; }
  .nav-links > a:not(.demo-link)::after,
  .nav-item > a::after { display: none; }
  .nav-links [data-nav-link].is-active {
    color: var(--wine);
    background: #f5f2f4;
    box-shadow: inset 4px 0 0 var(--wine);
  }
  .nav-links .demo-link { margin: 8px 0 0; }
  .hero { min-height: auto; background-position: center right; }
  .hero::after { background: linear-gradient(90deg, rgba(255,255,255,.98), rgba(255,255,255,.88)); }
  .product-overview-grid { gap: 38px 30px; }
  .product-overview-item { grid-template-columns: 82px minmax(0, 1fr); gap: 16px; }
  .product-monogram { font-size: 54px; }
  .product-overview-item p { font-size: 17px; }
  .section-head, .split, .content-grid { grid-template-columns: 1fr; }
  .product-hero { min-height: 480px; background-position: 62% center; }
  .product-hero-copy { max-width: 570px; }
  .product-hero-copy h1 { font-size: 56px; }
  .product-detail-split { grid-template-columns: 1fr; gap: 42px; }
  .product-dashboard { width: min(760px, 100%); }
  .product-section-head { grid-template-columns: 1fr; gap: 20px; }
  .product-process-grid { grid-template-columns: 1fr; border-bottom: 0; }
  .process-step { min-height: 0; border-right: 1px solid #cfcfd2; border-bottom: 1px solid #cfcfd2; }
  .product-cta-inner { align-items: flex-start; flex-direction: column; }
  .experience-inner { grid-template-columns: 1fr; padding: 48px 0; }
  .experience-stage { min-height: auto; }
  .product-wheel, .experience-card { justify-self: center; }
  .experience-card { font-size: 20px; }
  .product-grid, .footer-grid, .industries { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .product-selector, .why-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .case-study-topline { align-items: stretch; flex-direction: column; }
  .case-tabs { width: min(390px, 100%); flex-basis: auto; }
  .case-findings { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .mega-menu { position: static; width: auto; max-width: none; transform: none; box-shadow: none; }
  .nav-item:hover .mega-menu, .nav-item:focus-within .mega-menu { grid-template-columns: 1fr; }
  .sidebar { position: static; }
}
@media (max-width: 640px) {
  .brand img { width: 158px; }
  .hero-inner { padding: 70px 0 58px; }
  h1 { font-size: 42px; }
  .lead { font-size: 18px; }
  .section { padding: 58px 0; }
  .product-overview { padding: 40px 0 44px; }
  .product-overview h2 { margin-bottom: 28px; font-size: 31px; }
  .product-hero { min-height: 0; padding: 30px 0 50px; background-position: 68% center; }
  .product-hero::before {
    position: absolute;
    inset: 0;
    background: rgba(255, 255, 255, .2);
    content: "";
  }
  .product-hero .breadcrumb { margin-bottom: 42px; }
  .product-code { font-size: 42px; }
  .product-hero-copy h1 { font-size: 42px; }
  .product-hero-copy .lead { font-size: 18px; }
  .product-text-link { width: 100%; justify-content: center; }
  .product-signals { grid-template-columns: 1fr; }
  .product-signals > div { min-height: 72px; padding: 16px 18px; border-right: 1px solid rgba(255, 255, 255, .16); border-bottom: 1px solid rgba(255, 255, 255, .16); }
  .product-detail-copy h2, .product-section-head h2, .product-benefits-heading h2 { font-size: 34px; }
  .product-lead { font-size: 17px; }
  .product-dashboard figcaption { position: static; max-width: none; }
  .process-step { padding: 24px; }
  .process-step h3 { margin-top: 18px; font-size: 24px; }
  .product-benefits-grid { grid-template-columns: 1fr; }
  .product-benefit { min-height: 0; padding: 24px; }
  .product-benefit h3 { margin-top: 18px; font-size: 21px; }
  .product-cta-band { padding: 50px 0; }
  .product-cta-inner { gap: 28px; }
  .product-cta-inner h2 { font-size: 34px; }
  .product-overview-grid { grid-template-columns: 1fr; gap: 28px; }
  .product-overview-item { grid-template-columns: 70px minmax(0, 1fr); gap: 12px; }
  .product-monogram { font-size: 42px; }
  .product-overview-item h3 { font-size: 24px; }
  .product-overview-item p { font-size: 15px; }
  .product-grid, .stats-strip, .industries, .footer-grid, .form-grid { grid-template-columns: 1fr; }
  .product-selector, .why-grid, .access-grid { grid-template-columns: 1fr; }
  .case-page-title { padding: 28px 0 22px; }
  .case-page-title h1 { font-size: 38px; }
  .case-study-section { padding: 42px 0 54px; }
  .case-study-topline { gap: 24px; margin-bottom: 26px; }
  .case-study-topline h2 { font-size: 31px; }
  .case-tabs { width: 100%; }
  .case-tab { padding: 9px 10px; font-size: 13px; }
  .case-study-summary { grid-template-columns: 1fr; gap: 22px; padding: 24px 0; }
  .case-study-summary h2 { font-size: 38px; }
  .case-study-summary p:not(.eyebrow) { font-size: 16px; }
  .case-period { padding: 15px 0 0; border-top: 3px solid var(--wine); border-left: 0; }
  .case-findings { grid-template-columns: 1fr; gap: 12px; margin-top: 20px; }
  .case-finding { min-height: 0; padding: 18px; }
  .industry { min-height: 82px; padding: 15px 16px; }
  .case-track { min-height: 560px; }
  .case-box { width: 34%; }
  .case-center { width: 46%; }
  .product-card { min-height: 440px; }
  .product-card img { min-height: 0; }
  .product-card .content { right: 12px; bottom: 12px; left: 12px; padding: 20px; }
  .footer-bottom { display: block; }
}